When I first started Baby Legging Co with my sister we were hand sewing baby leggings and swaddles sets so, the name Baby Legging Co was fitting for us at the time.

Fast forward nearly 8 years! I took over Baby Legging Co and I now run it solo my 3 boys. As my business continues to grow I find that my style and range is ever evolving. The business started with creating items for just babies. As my kids grew, I knew I had to grow my range to cater to older kids to. So now, BLC caters from kids sizes newborn to size 10 years AND matching mumma pieces too.

I started to feel that my business name wasn’t as fitting for this reason and wanted a refresh of the business name but not a complete change. I really wanted to keep ‘BLC’, it’s what I started with and I couldn’t let go from it. It was so hard to make the right change but, Basic Label Co stuck and was the perfect fit for my new branding. I wanted the word ‘basic’ as my brand is all about being the perfect basics that are comfy, simple, and stylish.


Thank you for your ongoing support throughout the years and I can’t wait to continue to create and see my dreams come to life through Basic Label Co.  
Here is to the start of new beginnings, new ideas, new focus and of course making the most softest and super comfy clothing for the family!

Love Pamela




Love the name, I always get asked where did I get my pink comfortable pants from, as dos my daughter. They wash up a treat, like brand new every time. Thing that stands out to me is the customer service especially when buying online, your customer service it one of the very best!

Fiona January 22, 2021

Loving the new name and design! Wishing you nothing but success! X

Grace November 29, 2020

I also love the name change!
I’ve been purchasing your items for a number of years now and both my daughter and I love wearing your clothing. Not only are they reasonably priced but the styles and quality are sooooo good! No piling, great wash and wear and the tops do not lose their shape or stretch like others. If you haven’t bought Pamela’s clothing, get on board and be part of the BLC club! I’ve got my family, friends & their kids onto this brand and they love it too, the only downside is we’re all dressed the same when we catch up hahaha ;-)

Mary Patestos November 29, 2020

So excited to see the summer range .
In love with your itema currently in a mumma tee 🙌 ! Love the name change

Danielle November 29, 2020

OMG!!!!! I love the new name and yes it’s so perfect for all ur new items. Been purchasing for years and have been a big fan and support for ur biz. Always exceptional quality and I reckon the worlds no1 customer service lol. Looking forward to the summer season and lots of love and positive vibes with the rebrand xoxoxoxox

Lisa November 28, 2020

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