About us

Basic Label Co is a Sydney based business owned and run by a mum of 3 boys who creates and designs everything.

The vision is to create a super comfy and stylish clothing range with her own experiences as a mum and her young boys serving as inspiration behind every piece created.

Today BLC has grown to over 10 unique collections supplying our high quality clothing all around the world.

Basic Label Co was formerly Baby Legging Co which was founded in November 2013 by two fashion driven sisters.